Don’t Panic Publicize Virtual Summit May 2026

Don’t Panic Publicize Virtual Summit May 2026

For Small Businesses & Entrepreneurs

National Small Business Month

📅 Friday, May 8, 2026
⏰ 10:00 AM – 1 PM CST
💻 Virtual Event (Zoom)

🎯 Purpose & Vision

The Don’t Panic Publicize Virtual Summit for Small Businesses & Entrepreneurs is a focused, educational experience created to support business owners during National Small Business Month. The summit is designed to help entrepreneurs understand how Public Relations can be a powerful tool to increase visibility, credibility, and long-term growth without panic, confusion, or wasted resources.

This summit positions With an Eye PR and Christi Love, The People’s Publicist, as trusted experts and educators while delivering real, actionable insight that attendees can apply immediately.

👥 Target Audience

• Small business owners & founders
• Entrepreneurs, creativepreneur & solopreneurs
• Service-based businesses
• Startup brands & early-stage companies
• Nonprofit leaders & community-based organizations
• Anyone interested in Public Relations

📅 Event Format & Structure

• 3 virtual panel discussions
• Moderated conversations with experienced panelists
• Live chat engagement and Q&A after panels
• Practical takeaways tailored specifically for small businesses

🎤 Panel Topics

Panel 1: PR for Small Businesses: What It Is & How to Use It

Moderator: Christi Love
Focus: This session breaks down PR in plain language so small business owners understand how publicity works and how to use it strategically.

Key Topics:

• What PR is (and what it is not)
• PR vs. marketing vs. advertising
• When are you ready for PR
• Common PR mistakes small businesses make

Why It Matters: Helps entrepreneurs stop guessing and start building visibility with intention.

Panel 2: Positioning Yourself for Media & Visibility

Panelists: PR professionals, brand strategists, media contributors

Focus: This panel teaches business owners how to become media-ready and position their brands to attract attention.

Key Topics:

• What makes a business “newsworthy”
• Storytelling for small businesses and their founder
• Preparing your brand for interviews and features
• How PR supports long-term brand credibility

Why It Matters: Gives entrepreneurs clarity on how to present their business confidently to the media and partners.

Panel 3: Working with a PR Expert & Agency

Panelists: Business owners and founders who have hired and worked with publicists

Focus: Real stories from business owners who moved from DIY PR to professional support.

Key Topics:

• What changed after hiring a publicist
• DIY PR vs. expert PR support
• How to work effectively with an agency
• What to expect from a PR partnership

Why It Matters: Helps business owners understand the value of hiring experts and making strategic investments.

🎁 Attendee Benefits & Incentives

📘 Complimentary eBook
All attendees will receive a free copy of Don’t Panic Publicize: Insights into Public Relations and Tips on Working with an Agency.  Written by Christi Love, this resource provides practical guidance to help businesses confidently navigate PR.

🤝🏾 Complimentary Consultation (Limited Offer)